MERCADEO Versión en español
Claudio Vera of Casanova Pendrill: We must understand where our creativity is and where the worlds creativity stands to make an objective comparison
26 de junio de 2013
Claudio Vera, president of Círculo Creativo and creative director of Casanova Pendrill, spoke with PRODU at Cannes about the evolution of the Hispanic market and its performance at the festival.For Vera, the 11 lions received at Cannes 2013, are the result of the evolution of the market in recent years, which is getting better every year. Were more successful every day and this signals were doing a good job and are staying on the right path. He pointed out the results of the USH Idea Awards winning pieces, which mostly matched those winning at Cannes. The majority of the winning pieces were previously recognized by our Círculo, which also tells us our judging criteria is spot on, in line with the worlds best added Vera.When asked what Cannes means for creatives, he said Cannes has historically been a global frame of reference for creativity. It is the ultimate goal of any creative, and the fact that we have a creative presence here is important because it helps us refine our criteria, and it helps us understand where we are in the world, both geographically and creatively. Sometimes we think were great, but unless we measure ourselves against the world, we dont have a true notion of where we really stand. Its important to go out and connect with the latest trends. We must understand where our creativity is and where the worlds creativity stands to make an objective comparison added Vera.
